lemonis: ...which is why there's people still working in libertyville.t's true. ♪ lemonis: so, i'm heading to the facility in libertyville. i want to get to the bottom of this idea that one person doesn't want to drive to the main office. thom: this building was perfect for us because when i first bought the business, we were in a 6,000-square-foot operation, and here we moved into this one, and we had 28,000 square feet to grow into. lemonis: thom, i'm just making observations. tell me. there's really nothing here. this all can fit into half a room. thom: yes. we could tighten it up. we could tighten it up. bill: marcus, bill dittman. lemonis: oh, hey, bill. how are you? what are you in charge of? bill: i've started to build the retail side of the business. lemonis: where's the bulk of the revenue at retail coming from, online? bill: believe it or not, yes, and our biggest challenge is none of the retail groups have even a safety category. lemonis: because the way you've presented them to the retailer isn't about a category. it's broken up. what is the