scaring people has become a professional for jason lichtenberger. after coming up with a simple prank that would change his life. >> i've been scaring people since i've been a little kid hiding behind doors or under the bed and just popping out on people. it's just fun to scare people. so i wanted to go out and actually have my buddy jump out of a pile of snow and scare someone on the sidewalk. my uncle said you're crazy. you're going to get hypothermia doing that. i'll make you a costume. a couple days later he said i've got this costume ready. >> creating the snowman was an easy job for lichtenberger's uncle. as owner of extreme costumes, he's used to creating complex costumes. >> i found some chicken wire. i then supported those with aluminum. then an expanding insulation foam. i said if you're going to try to scare people, let's try to make him an evil guy. i took down parts of sunglasses and created interesting shapes and embedded them. your menacing look comes from the slanted eye. then the evil grimace with the mouth. it creates a good field