scaring people has become a profession for jason lichtenberger. that would change his life. >> i've been scaring people since i've been a little kid hiding behind doors or under the bed and just popping out on people. it's just fun to scare people. so i wanted to go out and actually have my buddy jump out of a pile of snow and scare someone on the sidewalk. and my uncle, who creates costumes, he said, you know, you're crazy. you're going to get hypothermia doing something like that. i'll make you a costume. i kind of blew it off. a couple days later he said, i've got this costume ready. >> creating the snowman was an easy job for lichtenberger's uncle. as owner of extreme costumes, he's used to creating complex costumes much more complicated than the simple snowman design. >> i found some chicken wire. i then supported those with aluminum. and then coated that with an expanding insulation foam. and i said, well, if you're going to try and scare people, let's make him an evil guy. i took a part of sunglasses, and created interesting shapes and embe

. >> reporter: in a statement to abc news, the shirt's designer, brian lichtenberg, defends the shirts of pop culture. not everyone sees it that way. in 2010, 43% of all fatal overdoses involved prescription painkillers. >> to be marketing these t-shirts with such disregard and disrespect to an epidemic in this country is such a gross misuse of marketing and power. >> reporter: but for now, these shirts will stay on kitson shelves. some people say you're contributing to addiction by selling these. what do you say to that? >> ultimately, it's freedom of speech. it's fashion. there's a fun part of it. it's a parody and people can wear it and say what they want. on their shirts. >> reporter: and this drug, it doesn't come cheap. 58 bucks for the t-shirt. $98 for the sweatshirt. for "good morning america," cecilia vega, abc news, los angeles. >> and who knows how much for rehab. that's raised some eyebrows. lindsay lohan tweeted on monday, saying she loves the new line. kristen johnston, we love you. >> we love her. >> a parody. come on. >>> everybody, we have another question for you. can