frame and then i learned through good offenses of one of the country's great reformers judge steven lifeman who has really changed -- >> yeah, i know him well. >> right, so judge lifeman gave me a tool of a modern-day hell which is the ninth floor of the miami-dade county jail. it is -- my original article had the photos but the photos and narrative feature writing simply does not do justice to the horror that you saw. so it's my view, it's not even 19th century mental health care, the 1700's, so there were mostly minorities, mostly untreated and refusing their medication or not treated properly who are naked, surrounded by blue cloth that they couldn't use to rip or kill themselves and they were spouting gibberish or locked behind these dungeon-like cells and only place to sleep in metal beds and judge told me at the time, it makes you wonder who is crazier, are we crazy or is the system crazy that this is existing and he then developed over the years a reform program that led literally, like 15 years later to the closing of the facility and gettering -- diverting people away from the ment

judge lifeman told me at the time, makes you wonder who is crazier?re we crazy or the system crazy this is existing. >> "after words" airs on booktv every saturday at 10:00 p.m., and sunday 9:00 p.m. eastern. you can watch all previous "after words" programs on our website, booktv booktv.org. >> they had this idea, where they would, they did a marketing gimmick, created fictitious serials, and pitched themselves as air bed and breakfast. they obama os, for obama and they were cheeky and funny and quirky and sold them for $40 a box as collectors editions. they seeded them to the press. they thought the press would like that. they were right, the press ate it up. they ended up making $30 from the cereal. that didn't turn the company around. brian's mother called him at one point, i don't get i, are you a cereal company now? he didn't know how to answer that question. and that was the most depressing thing. technically they were making a lot more money on cereals than on the business. but ultimately one of their advisors said you twice have to apply for