i know that sounds like gobbledygook, but when it comes to your i.r.a., i'm trying to find the highestd security has that, but i have concerns over the dividend for the common stock and whether or not the hybrid security will be around much longer. so, let's hear from david wenner, ceo of b&g foods. mr. wenner, welcome to "mad money." how are you? >> good. >> good to see you. give me the progression of what happens. you contact a big food company that has a brand they think's under-performing and you make an offer for it? is that the process of b&g? >> typically, it's an auction process. they put the brand out for sale, we participate in the auction, and if it's the right price, the right value, we try and be the buyer of that brand. buy over that brand. we bought things like chemoof wheat from kraft, ortego from necessarily and turned those around and done really well. >> why don't you in terms of a branding campaign, why don't you let us know it's bng's cream of wheat or ortego. >> we think they stand on their own. ortego is a great name, cream of wheat is a great name and depending

i.r.a.. what i am trying to dis the rivers, which is it is harfor alvis to write a check even if th is to a worthy cause but like the irc for instance will draft your credit cd, and the can to your bank accnt, but you get the tax deduction and the mile and yououldave ever been-- the money taken out and you and that givinmore and it is less payments. i think that however we given i certaiy can't lecture anyone abt how much to give to or who to give to but the important thing is not so we feel noble sentiments. what is important is whate do and what i've learned, what y may not always have happen is is always possible to give it in charitable giving is a part of living in a meaningful life. i have got more than at of my book but wanted to touch on that subject briefly. people have often said it seems like lon road between giving investme advice and talking about spiritual values but there is one ferry the commonality that i have found in that is that of principles. for instance when ipeak at an investment conference i know most of the attendees there want to kw what is in store near term for the stock market, the