the profound thing, where your point is so important, is that the phase is shifting from likeg standaloneystems iphones and android, to taking that technology and applying it to everyday things. there is a startup making the thermostat. the smoke alarm, maybe not. they for sure got the thermostat thing. you see there are people -- loctite has a version of -- there and go, that stuff will be important. what is weird is there are so many of them. >> why do i need it? >> if you think about the way this can be applied, your home can wake itself up as you awake. it can lock itself down when you leave. stuffme, it is the ad hoc that matters. the cable person is coming and they're coming between noon today and 4:00 p.m.. right now, you have got to be home between then. you can be a way, you can look at them through your webcam and see it as the cable guy and let him and and locked the door behind him. >> a drop cam, they built in a hub, into theh le devices. they think they might be a more central part of that. >> suburbia? >> not necessarily. we're talking about systems that are very low cost.