were seen retailers likejohn lewis is too many.retailers likejohn lewis and house of fraser restructuring and closing stories. debenhams doesn't appear to be doing that. they are looking to sell their danish retailer and that should free up danish retailer and that should free up cash. i would argue they need to cut costs in other areas. they are still paying a dividend despite the fa ct still paying a dividend despite the fact the share price is below the levels it was in 2008—2009 when they embarked on their previous restructuring progress by devout process. i would argue that as a luxury they can ill afford. this is not the only retailer having problems on the high street, will we continue to see this on other colleagues? i certainly hope not. retailers are taking steps to address that is, the recently eased in the first quarter had a huge effect —— the beast from the east had a huge effect. companies are looking to stock up for christmas, so looking to stock up for christmas, so things should get better, but with a rise in oil

the wedding list, which, in the uk, has been traditionally dominated by big department stores likejohn lewisit represents over 500 brands and 50,000 products and was founded by husband and wife team dom and ali beaven in 2012. ali beaven, co—founder of prezola joins us now. thank you for coming in. it was a gamble, given there were such big players already in the market, but you thought this is the time to launch a business so what did you do to set it up? i think we were ahead of ourtime and to set it up? i think we were ahead of our time and the idea came about in 2008 and i noticed there was a gap in the market for an online platform for wedding gift lists but something that was aspirational, something that was aspirational, something that was aspirational, something that would look beautiful. we actually registered the name on my birthday in 2008 but the idea in the back of our minds before we decided to take the plunge and launch in 2012. you said take the plunge, you had to set up quite a lot? yes, we needed the website first of all so we had to sell the house and our car to launch the