abby huntsman and i were talking about lil john.eryone in politics is talking about lil john, musician, who makes rambunctious, some would call hard core rap music, he's teamed up with celebrities in rock the vote. he's got this song called "turn down for what," you love that one, toure -- >> that's a good one. >> can we just play it? >> no. 9-e made it "turn out for what." let's take a look. ♪ rock the vote rock the vote ♪ ♪ turn out for what ♪ ♪ turn out for what ♪ turn out for what >> i'm turning out for reproductive rights. >> i'm fred. i'm turning out because i want to impress my friends. that's the only reason to ever do anything. ♪ turn down for what >> very honest and straightforward appeal, to try to get young people out. rock the vote releasing that with lil john today. i want your political read. do these efrtsz make any difference when you try to get people to come out in what are traditionally lower turnout events in the midterm. >> yeah, lil alex, respond. >> maybe it can move on the margins but it's really tough. for

you were talking about lil' john, work it at.ee lil' john in the video with the biggest marijuana cig you ever seen in your life. marijuana, with an m. i guess my point is, turn down for what is about gets getting high, drunk and not wanting to get sober for any particular reason. just to use that song. i'm not saying i don't like the beat. question the thought. what is the agenda here? >> sandra, i'm just going to play devil's advocate, when you ask the mtv audience what they care about, could it be that the issues they're talking about are important to these kids? >> very possibly. look, somebody has to do something because young people are not voting. 2012, 45% of young people, 18 to 29 actually cast a ballot. 20% below the national average. so, john, they're making, somebody is making an effort to get the young people to go out and vote. we talked about a poll the other day. shows they are disinterested in these midterm elections. very small percentage. >> feel like government has failed them. >> do we want them to vote if th

it is another lil john song.eople get. >> it -- we got it. >>> a source tells fox news the baseball pages of an air force service anybody had sigh sis lovers after posting a picture of a bomb in iraq. it coincides with a bulletin that isis is scouring social media for addresses of u.s. military family members and show up at their homes and lotter them. slaughter them. they want to raise their profile in the eyes of a potential lone wolf. a chicago teen was arrested for trying to join isis. the ap reports that he was stopped by the fbi before he was going to istanbul. they searched his home and found evidence to join a terrorist group. we have tape of him he -- at the airport. that was not tape of him at the airport. lisa, this is the first war where supporters are attacking each other on-line. it is like a sporting event. isn't that strange? or maybe it is a positive thing because it is another outlet that keeps it from doing destructive things. >> every time i hear this story and i will get off line and go and l

. >> what's up, this is lil' john.d i'm turning out for the legalization of marijuana. >> lil' john wants to smoke weed and she wants to take her pants off zblvm i like the beat, i think it's a catchy ad, i like everybody showing the diversity, i don't like some of the content, like rock the boat for marijuana, but that's just me as a former prosecutor. >> what about using music and, you know, culture to get people to vote? >> it worked for them for both campaigns for obama. no one has a problem with that. no. >> it also raises a lot of money. >> lena dunham did that ad her do >> remember, this is rock the vote, it's not rock the liberal vote. but however, every issue that is mentioned in here skews liberal. if you think about it, whether it is pot or -- it's a video celebration of issues that date tore the self. these are things that i want. it not about what makes the country better, it's that i want my pot or i want this or i want that. that's the way of the world. >> but that's good, though, right? i mean -- >> the

you have lil john, obviously, a bevy of stars we're seeing in that little clip, that little video. we're so close to the election. is this something we could have done earlier? why now? >> this is actually the start of the push for voter registration. we have two deadlines after this week and the most important thing for young people is make sure they're registered to vote in advance of the november election. so, this video, which is so much fun and so, you know, we hope motivational, is really geared at making sure people understand there's an election coming. have you to be registered to vote and you can use rockthevote.com to find out information. >> is there a media buy, tv buy, or web only? >> we have some of our other ads have a tv buy behind, it but we're seeing some incredibly great traction on this already without any behind it. >> very quickly, can you tell us the size of that buy and where?ñ >> yeah. we are looking to -- we're airing ads in north carolina, florida, georgia, michigan, ohio, pennsylvania, targeted in really college-dense population areas, youth dense areas

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