notice it throughout times there publishing companies that two people's names together , like lillian brown, harper brothers, publishing is a collective activity. so you want to have groups that are focused around individual titles. we have one brand affects all of those books, the individuality of each of those, they each have distant different personalities and different books they love and to bring into the world. you want to have that branding, not because of consumers care so much, nobody's looking at it same as a basic book necessarily. but for people in between the publisher and the reader, the tv interviewers, reviewers, bloggers, librarians, they, librarians, they know those brands. they know the publishing group says people. it means something to those people in a book comes in with that. you want to have the different groups because of the focus of energy that really works. publishing is a person to person. just like when you read a book and you love it, publishing is that important. made large. >> host: how long has hash at books been a long around? hachette book's? >> it is the

noticed how time there is a lot of publishing company who is two companies names together, like lillian brown, the harper brothers, publishing is a collective activity. you want to have groups that are focused around individual titles. that one brand puts out all those books would lose the individuality that each of those publishing inputs have. they have different personalities, different books they love, different love, different ways to bring it to the world, and you want to have that branding, not because of consumers care so much, nobody's looking at it financing it is a basic book necessarily. but the people in between the publisher and the reader, all the tv interviewers, reviewers, bloggers, libraries, they, libraries, they know the brands in the publishing groups and they know the personality and it mean something to those people what a book comes in with that name of the spine. you want to have these different groups because of this focus of energy that really works. publishing is a person to person, just like reading when you read a book and you read it you want to talk about it. p