here's our north america technology correspondent lilyjamali.ed celebrity endorsements. this fake image of kamala harris was even shared by elon musk on x back in september. it's quite a high—quality image, but it's definitely fake. that's oren etzioni, founder of truemedia.org — one of at least a dozen deepfake detection tools that aim to help users identify ai—generated content on social media. media processed by the site gets colour—coded tags to — in theory — alert users to potentially false information. red — fake, likely to be manipulated. yellow — inconclusive, uncertain. or green — it's likely to be real. and in this election, voters need the help. on social media, often images are compressed, you're looking at them on your phone screen. the bottom line is people often cannot tell. to test the tool out, we made some short deepfakes of our own. today we're going to talk about some things i've been seeing... we have three models saying "fake, fake, fake". we even have 100% confidence. with this deepfake video, however, the tool wasn't as c