he's lincoln ellis, chief investment officer at strategic financial group. >> suzanne: j.p.organ chase kicked off the third quarter earnings season for banks today with a bang. profits came in at just over $1 a share. that was 11 cents better than expected, and up 23% from a year ago. but the good numbers weren't enough to help the stock, or the sector. as erika miller explains, investors are now worrying about all the headwinds facing the industry. >> reporter: the scene at your neighborhood bank may not look much different than it did a few years ago. but don't let that fool you. there have been big changes in consumer behavior nationwide. americans are saving more, and reducing debt. k.b.w.'s fred cannon says this change is single biggest drag on bank earnings today. >> consumers are doing the logical thing, reducing debt loads. that's a good thing for the long-term of the economy, and a good thing for the long-term of the banks. but in the short term it means less volumes for the banks, less business, less activity. >> reporter: but it's not just the drop in then number