linda boff: ge is a brand that has been around for 130 years. a brand, the sixth most valuable in the world. we impact a lot of audiences, investors, consumers, customers. it is very important to get the message out broadly. we feel as though folks coming out of school who will love to consider a job at ge. have them think of a place of future employment. equally important are our customers and our investors. a broader message. emily: it is interesting. it is a war for talent at silicon valley. do you really think you can compete for silicon valley talent? linda boff: quickly, i will tell you we published coming out of our minds and machines conference, the industrial app economy will be 2x. i will tell you we have quite a value proposition for the future development talent in this country. emily: interesting. linda boff, ge's cmo, great to have you. that does it for this edition of "bloomberg west." on monday, we will relaunch at a new time at 2:30 p.m. and streaming as well. ♪ ♪ (ee-e-e-oh-mum-oh-weh) (hush my darling...) (don't fear my darlin

linda boff: emily, it is all about creating a layer of data and analytics.at we can not just have the providing ourso customers, our really customers, our energy customers, our hospitals with insight so they can run more efficiently, trains cooperate more efficiently. we can save companies money and predict outcomes. we have built a whole software division and launched ge digital, a division focused on how to enable our machines with the digital knowledge. we have built an industrial ourd, a platform that customers and everybody in the industry can use. it is a big part of the transition. youy: is interesting mention the ads are gearing toward future employees. it is since i it since i is geared to work consumers. oil companiesto and airlines, why create an ad campaign that reaches consumers? linda boff: ge is a brand that has been around for 1 years. 30 a brand, the sixth most valuable in the world. audiences,ot of investors, consumers, customers. it is very important to get the message out broadly. we felt as though folks coming out of school who will love