. >> linda cahan is not just a neighbor and a customer.he's also a professional design consultant who specializes in visual displays. >> i always drive by and if it's a new window i stop to take pictures. >> lynn dra whose clients range from saks fifth avenue to local boutiques says window displays truly are key to attracting and keeping customers' interests. >> a lot of retailers think, oh, i'm going to put this sweetener the window and it's going to sell where. in reality you are selling the image of the store. ♪ come to my window >> linda says store windows can do much more than sell particular products. they really should be used to give the store its identityç n matter what the business. >> this is how people know who you are, what you're selling, what you're about and whether they should come in or not. >> because customers pay so much attention to what's in the windows, retailers need to be very careful how they set up their displays. for example, linda says, luxury items and affordable items must be displays very differently or th