viacom entered into a five-year partnership with the bill and me linda gates foundation to change that dynamic. we are launching it today with a roadblock 30-minute show across all our networks called get schooled. you have the right. it featured president obama, lebron james, kelly clarkson, but it stars three young people who work with them and help them be successful. so we are trying to send a message in a sustained way, engaging our business partners, the entertainment community on the paramount lot. we will change the course of education. >> what is the best way to reach students today? do you think it is through entertainment? how do you get them to sit up and get interested? >> well, the entertainment industry has a powerful influence on our kids. we all know that. we have great influence in our society. we think that with the information and the data provided by the gates foundation, they know what's wrong with our school system. they know how to fix it. we know how to reach kids. we know how to engage them through our programs, through our movies. people look up to entertaine