and then musk stepping down as ceo after a few months and in june, linda yaccarino taking over as ceoe general idea is linda will operate the company >> reporter: now twitter is facing new competition from meta's threads app, and the site is losing the iconic bird logo and rebranding as just x linda yaccarino says it's just the start of the company's new drink. x is the future state of unlimited interactivity. creating a global market place for ideas, goods, services and opportunities. >> okay. our thanks to maya for that report >>> no actors? no problem the toronto international film festival still has movies to screen this summer >>> and a rock-soled donation to struggling actor the ation to struggling actor the and i didn't get a single flea or tick on me. you are just the best. it's probably because of that flea and tick medicine you've been ordering from chewy. we are very proud of you. you never stop surprising us, bailey. right? i'm great. you are great. i wonder if bailey's ever done a book report. be nice to your sister. what flea bit him? pets aren't just pets. they're more.

ceo linda yaccarino tweeting about the change over the weekend. this morning she addressed employees in a memo that was obtained by cnbc. she wrote in part, "with x, we serve our entire community of users and customers by working tirelessly to preserve free expression and choice, create limitless interactivity and a market place that enables the economic success of all its participants. the best news is we're well under way." now, all that aligns with what has previously been shared by elon musk as his vision for the platform, which is to create a super app. super apps have been successful in other parts of the world and combine e-commerce, messaging. elon musk saying the idea is to, quote, embody the imperfections in us all that make us unique. he also wrote, "and soon we shalled by adieu to the twitter brand and. gradually all the birds." not quite true yet because you can see the birds on 10th and market at twitter headquarters. they're still around. there has been no announcement or no official announcement of when the logos will be changed. b

they have a very competent ceo now in linda yaccarino.wsuit we'll see twitter respond to threads's model? i don't know. frankly i would love to see them pull back on some of the more nonsensical policies they have instilled. they have a very competent ceo now in linda yaccarino. let her do herjob. stay with us here on bbc news. that's all from us here in washington, and we leave you with these live pictures of london as we hand off to our colleageus there. thank you for watching bbc news. thursday was a better day for play at wimbledon and for the start of the test at headingley. there was quite a lot of cloud generally, but we did see temperatures peaking at 23 degrees. however, into friday, we're tapping into some heat and humidity, and temperatures may well peak as high as 29 celsius, 84 fahrenheit. there was some cloud and rain around, though, and you can see quite clearly where i'm talking about on the satellite picture. this is a frontal system bringing some wet weather, fairly showery first thing friday morning across scotland and

ceo linda yaccarino addressed the rebranding in a memo to staff that was obtained by cnbc. at an all—time high, although she didn't share any specific metrics. she also offered clues as to what x might look like, teasing new experiences in audio, video, messaging, payments and banking. now, it's no secret that elon musk wants to transform twitter into a super app, similar to china's wechat and indonesia's go—jek. these apps let users notjust make posts but also send and receive payments, watch and listen to content, even access things like food deliveries. but the key question here is do us consumers want a super app? they already have easy access to many of these services, including to payment systems. and also, does twitter, or x, have what it takes to succeed? traffic and ad revenue is down, and it now has a smaller workforce to pull off such a huge transformation. still, not one to shy away from hyperbole, elon musk believes that, if done right, x could become half the global financial system. much discussion if the tv gallery as to whether it's just a big kiss. let's g

ceo linda yaccarino addressed the rebranding in a memo to staff that was obtained by cnbc, she claimedge was an all—time high but did not share any specific metrics. and as to what x might look like, in terms of changes in audio, video, payments and banking, it's no secret that elon musk wants to transform twitter into a super app, similar to china's wechat and indonesian social media platforms. these apps let people send and receive payments and content, and access things like food deliveries. but do the us consumers want such a super app? they already have easy access to many of these services. but for twitter, traffic and ad revenue is down, and it's now got a smaller workforce to pull off such a huge transformation. not one to shy away from hyperbole, elon musk believes, if done right, x could become half the financial global system. shaping up to be a big week for big tech. microsoft and google parent alphabet also due to report earnings, and it comes at a time when both tech giants are making inroads in artificial intelligence and making plans to start charging for them. i spoke

and i were speaking about twitter�*s new temporary treat cap the company's new chief executive linda yaccarinod it. she tweeted that with a "mission like twitter, you need to make big moves to keep strengthening the platform". twitter said only a small percentage of users have been affected by the new limits with minimal impact on advertising. let's turn to china now because it's overtaken japan as the world's top car exporter. their numbers surged 80% year—on—year in the first five months of 2023. that's thanks to a jump in sales to russia, following its invasion of ukraine. combustion engines represent the majority of these exports, but there's also growing global momentum behind china's electric vehicles. earlier i spoke with bill russo of consulting firm automobility and he gave his take on the numbers. fax a made chair good guy for this year in terms of the tailwind for china. but it's been on the rise for the last three years since 2020, china's experts have more than tripled, quadruple to come if you look at the full year this year. a lot of what is driving it is frankly the slowdown in

ii linda yaccarino, so he has tough times ahead.— times ahead.ing to sell a positive case that - times ahead. if you are trying to sell a positive case that actually| sell a positive case that actually twitter will weather this, it will be fine, what has he got going for it? all be fine, what has he got going for it? �* , ., be fine, what has he got going for it? �* ., ., ., be fine, what has he got going for it? all social networks that have a few minutes _ it? all social networks that have a few minutes you _ it? all social networks that have a few minutes you have _ it? all social networks that have a few minutes you have a _ it? all social networks that have a few minutes you have a future, i it? all social networks that have a l few minutes you have a future, and certainly twitter has that. —— have a community. it is hard to put it down, anything all twitter users hanging onto it will think that maybe one day in the future there —— they will make it safer and more reliable. and it is quite difficult to shift a community, but many twitter use

and i talked about twitter�*s new temporary tweet cap and the company's new chief executive, linda yaccarino move, tweeting that with a mission like twitter you need to make big moves to keep strengthening the platform. twitter said only a small percentage of its users have been affected by this new limit, with minimal impact on advertising. now to the uk with the largest water supply has been fined just over $4 million for polluting rivers. it was after it discharged millions of litres of sewage back in 2017, killing over 1,000 fish. the fine heaps more pressure on the company as it struggles with that over $70 billion. jonah fisher has the story. a stretch of river near gatwick airport once popular with local handlers full of dead fish. this was the aftermath of the sewage spill in october 2017. investigators counted more than 1400, the realfigure is likely to have been much higher. the fish died when raw sewage was pumped out of this water treatment facility. it was a mistake but the environmental agency with cattle walked over as they had made before and after the spell. warning signs we

caroline: we know twitter is hard to elicit viewpoints but since linda yaccarino has come in, they haven more communicative. have you -- are you finding they are worried? tuesday -- do they see they -- it as a huge threat? >> i think it is of huge threat. you have the alternatives that did not take off in the way people thought they would. people went to those platforms but were not exactly enthused by the user experience are not having enough people and not being able to take over the same handle and asia -- instagram can take over with threads and solve those problems and i can see people moving over. twitter has changes with the verification systems and how you get with checkmarks. caroline: dig into the limited usage because there has been clarification over the holiday yesterday but what are you hearing about the pushback, the latest moves that twitter itself says is to ensure authenticity? >> people are not happy about the fact that you will be limited in the amount of tweets you can see and it is supposed to be a temporary measure but the reason people go to twitter is to see twe

linda yaccarino, the ceo of the business, is telling us that x is about unlimited interactivity. is about audio, video, and about payments as well. dani: and yes, as you say, it shows how quickly basically overnight -- i go to sleep at grandparent hours, but when i woke up, all of this changed. that is the power of elon musk. what about the power of the twitter brand? how powerful is that, and what does it mean to lose it? caroline: many are working -- we have people who used to work at twitter and they might be the ones to shout the loudest. brand experts say you are undoing years of a globally known brand -- the color, the logo everybody associates it with. the power, the politicians, the media that use this app, people are going to be feeling uncomfortable with these changes. what does that mean for the $44 billion that elon purchased this with? what does it mean for the other shareholders that joined alongside him? ultimately, is he going to be able to do this hard. and show that -- this hard pivot and show he can drive change, and can linda yaccarino bring back advertisers?

julia boorstin has more on the advertising industry as we get more tweets from linda yaccarino. >> just pointing out the long-term established value of twitter. meanwhile, instagram chief said that right now they're not focused on monetizing threads until they get to scale. but the business model will be ads over the long run. i've been talking to some senior advertising industry executives this morning one senior source in the industry told me that his contacts in the ad industry are salivating he told me that he sees pent-up demand for alternatives to twitter, especially after elon musk limited how many tweets and ads users would be able to see just this past weekend i also spoke to the president and coo of maa global, a marketing trade association. he told me while he expects threads to be a long-term threat to twitter, that it's not a short-term threat because threads is not accepting advertising in the near term he said this gives linda yaccarino time to get her house in order over at twitter and also to get her owner, elon musk, reined in. that was the term he used. also pointing

twitter ceo linda yaccarino tweeted that x will be the platform that can deliver everything, but is getting rid of the bird logo a good idea? it is the platform's most recognizable asset, isn't it? >> yeah, it totally is. i think there has been a lot of people that have longed for a super app in the west for a while now. the challenge is if you are starting with something like twitter, which has a pretty controversial recent past, i do not think you are going to get rid of all that by changing a bird to an x. i think they may have underestimated the challenge they have, particularly where there is a lot of other places and spaces where people can spend their time at the moment. adrian: how can someone like elon musk underestimate? he is a savvy businessman. look at spacex and tesla. how can he be getting it so wrong with twitter? >> i think there is a difference between product and brand and marketing. i think that is one of the things a lot of people in the tech industry may be underestimating sometimes. you can make a compelling product. there is no doubt tesla has moved the world of ev's

the company's ceo linda yaccarino said the company will connect people in new ways. >> does he want to keep it a social media company or do something else and d ththat wil i think really the key question he's facing the next few months. >> still no sign of the change happening. at last check the big bird and the twitter name are still up. >>> still ahead tonight, the latest fight over building permanent housing for the homeless, why this community says it's an unfair burden for them. >>> then while we got some relief from the weekend heat, the rest of the country is not so lucky. some parts of the country saw triple digit temperatures for more than two weeks straight. >>> welcome back. >>> wildfires in greece have forced thousands of evacuation over the weekend. the biggest fire on a greek island of rhodes burning since tuesday. greek officials say it is the largest evacuation in the country's history. residents and tourists had to flee the flames on rescue boats. >> we were really lucky we got off the beach, but there were hundreds and literally thousands of people still on the beach

. >> twitter's new ceo, linda yaccarino, saying there's absolutely no limit to this transformation.ll be the platform that will deliver well, everything but several former marketing officers at the company reportedly expressed shock at such a big change. >> this is a sign that elon musk, as an engineer, honors functionality rather than the attachment. many millions of viewers may have to the brand in the image. >> now, twitter's new competitor threads from the parent company of facebook and instagram had been doing well since launching earlier this month, but traffic is down 70% since hitting its peak two weeks ago. andrew rhiannon all right, derrick, thank you. >> coming up, the most bizarre brawl we've ever seen in sports. >> plus, barbie's box office blowout gives way to more toy nostalgia we used to struggle with greasy messes. now, we just freak, wipe, and we're done! with mr. clean clean freak, conquering messes is that easy. clean freak's mist is three times more powerful, and it works on contact. clean freak, just freak, wipe, done. (wheezing) asthma isn't pretty. it's the m

the company's ceo linda yaccarino said the new x will be powered by ai and will connect us all in ways we're just beginning to imagine. musk has been vocal about his goal to eventually turn twitter into a so-called super app similar to china's wechat. i spoke with a communications professor at cal state east bay. he said the company that made the word twtweet into a veverb and broke news from leaders around the world is essentially dead as we knew it. >> to just throw that out in favor of a simple x signifies a major change, a very fundamental shift in how this person is thinking about the app. >> again, the first casualty, that little blue bird. today we heard from the san francisco artist who helped create the original logo. he said he is sad to see it go calling it a symbol of optimism about the role technology could play in our lives. >> it was meant to communicate simplicity, brevity and clarity, which i think aligns with the platform in 2012. i think in culture it feels like the best memories of the internet's adolescence. >> of course, news of the logo change started trending wi

late today, twitter's new ceo, linda yaccarino, tweeting, last week we had our largest usage day since february. quote, there's only one twitter. let's bring in our business and tech reporter scott budman. scott, what a story here. you see yaccarino, the new ceo, on damage control here. what's the truth? is twitter doing well, or are they taking a hit? >> reporter: you know, they're definitely taking a hit, raj. it's been a rough week for twitter going back to a saturday before last saturday when they started rate limiting people, which meant that after a certain number of tweets that you saw, you were actually kicked off the site. that led to a lot of anger. it also led to meta speeding up the launch of threads, which has gone really well. 100 million is nothing to sneeze at although it comes with a caveat that it's a whole lot of instagram users. the company really porting them over smoothly, and twitter right now is struggling a bit. although i do love the back and forth between the ceo of one company and the other saying, hey, this is posturing at this point. the fact is there's an

and it's worth noting as you can see, the change appears to have approval from the ceo linda yaccarinoecause linda yaccarino is there as ceo and there were big questions ability how much she would be able to do she wants to attract advertisers. that's her background. >> she wants to attract well healed advertisers and many more of them. >> is this a kind her, gentler twitter. >> he's replacing the response to journalist poop emoji on that. >> i think it's a notable change and i think it shows that linda yaccarino -- >> is having an impact. >> having an impact. >> the larger one will be whether or not -- listen, i'll go back to the interview from two months ago with musk where he said basically i'm going to say what i want to say, and oftentimes, that can be something that is not well taken by some advertisers. that becomes more of the question. >> that's a risk, but now at least it's not the company policy to respond to journalists wait poop emoji. that's positive, think >> they still don't have any pr people, which by the way i'm not saying is a bad thing. i still marvel at the fact t

social media, but in terms of ability to cap revenue that is the reason that elon musk brought on linda yaccarino>>> microsoft is a step closer to closing the months long quest to buy activision-blizzard to keep call of duty yon the playstation console. it could enable microsoft to make the game exclusive to its platform which has the regu regulators objecting as the u.s. ftc had the bid to pause activision again that means the uk competition is the last regulator standing in the way of the firm's closing acquisition by the deadline tomorrow it announce d a six-week extension to get full review of the deal one last regulator standing. if it does go through, it seems the activision-blizzard deal will go ahead and it will be a huge story in the gaming industry for many years to come. >>> also coming up on "street signs," extreme temperatures plague the u.s. and europe we will have more on what is happening with the temperatures, soaring temperatures, around the continent in just a few moments of the -- moments. to finally lose 80 pounds and keep it off with golo is amazing. i've been maintaining. t

twitter�*s new chief executive linda yaccarino has defended the company's new temporary tweet cap.sheeep strengthening the platform". twitter said only a small percentage of users have been affected by the new limits, with minimal impact on advertising. the maker of cornetto ice—cream and dove soap has defended its decision to keep operating in russia more than a year after moscow invaded ukraine. unilever said an exit was "not straightforward" because its operations would be taken over by russia if it left. this is after a campaign group called the moral rating agency estimated the company contributes some $730 million to the russian economy annually. coming up later in the programme, the rise of subtitles — once a preserve of the deaf, now they seem to have universal appeal. around the world and across the uk, this is bbc news. the visitors centre that sits on the summit of wyddfa it's been closed since 2019, first you decoded on a massive project to build the rail tracks to the top but now the trains are back and that means you can now reopen for business. you can now reopen for bu

sense, it's hard to figure out the roi, but you effectively go to -- basically cutting into linda yaccarino'sailiwick. i've always found if you give away advertising, it's better than making people pay >> yes so, yesterday, you said, game, set, match >> game, set, match. it's fantastic andrew, great post there's just -- and i invite the people i like and the myriad haters that made me mid-single-digit most hated person in america, right above, not kidding, right above putin, which i felt that putin and then me, but no it was me, then putin. that always disturbed me i got that from senior management this one seems to be a kinder, gentler place, except for if zuck doesn't follow me, i'm going to be -- oh, my daughter's following me this thing is cooking. >> it did pretty well last night. we'll see. >> 15 -- it was 10 million when frank holland was on this morning. >> it was two million in the first two hours, 15 million in the first 11 hours zuck did tweet for the first time in 11 years, a little jab at musk. >> i felt, when i got, wow, look at this. he came in to me and showed me something, th

the ceo linda yaccarino posting this to her account a few minutes ago with the caption, lights, camera along with another tweet that is it possssible to prprotecty businessss from cybeber threa? itit is, with h comcast bubus. helping evevery connecected dedevice stay y protected.. yours.s. your e employees'.'. even.. susan?n? hehers, too. sasafe. securere. anand powered d by the next geneneration 1010g netw. with comomcast busininess, advd security i isn't just t possi. it's happepening. get t started h fafast sps and adadvanced securityty for $49.99a momonth for 1212 s plus ask h how to get up to o a $750 prepaiaid card witith qualalifying intnternet. >>> in our climate in crisis tonight, extreme weather is causing widespread travel nightmares this year. but now one airline's ceo is warning it could make flight delays and turbulence even worse. nbc's tom costello has the details. >> reporter: in a summer of extreme heat, torrential rain and violent storms -- >> we're just looking at these thunderstorms. >> we've got thunderstorms north of houston, around the san antonio area. >> repor

theeo linda yaccarino posting this to her account a few minutes ago with the caption, lights, camera,along with another tweet that sa >>> in our climate in crisis tonight, extreme weather is causing widespread travel nightmares this year. but now one airline's ceo is warning it could make flight delays and turbulence even worse. nbc's tom costello has the details. >> reporter: in a summer of extreme heat, torrential rain and violent storms -- >> we're just looking at these thunderstorms. >> we've got thunderstorms north of houston, around the san antonio area. >> reporter: the nation's airports and airlines have been in the bull's-eye with cancelations running days on end. since memorial day weekend, 343,000 flights delayed. nearly 26% of the total. >> laguardia has entered into a ground stop. this is for weather and thunderstorms in the area. >> reporter: in late june, hundreds of thousands of passengers were grounded after violent storms parked o ne and denver for days. most affected, united airlines, forced to cancel up to a third of its flights. >> it's historically unprecedented

way down in ad revenue just as he is facing his first real competitor, and just as his new ceo linda yaccarinoit's interesting. when they were denying that it was gonna happen a couple of months ago we were all, saying the numbers were gonna be really bad like this possibly even worse. i think it's worse than he's saying. they denied it and said that everything was going great and of course that was not true. now of course they are saying this and some people might think that he's trying to get the bankruptcy so we can get to the debt, and it'll hurt the vendors and employees and everyone else, and you can take control of it and restructure. that's with some people think, that bill cohen's written about this, city sort of talking it down and you can start fresh with 13 billion less in debt and probably total ownership of it versus what's going on now. >> well, they might not be getting paid big bucks from advertisers but the washington post is reporting that twitter is now paying thousands of dollars to far-right in influencers on the platform. can you tell us about this because that doesn't s

former nbc universal marketing executive linda yaccarino is the ceo.e rolled off the assembly line. the first cyber truck was built at its texas plant after two years of delays. elon musk unveiled in 2019 the company cautioned production well begin slowly. let's get a final check of your forecast. frances: temperatures range from 50's to the 70's. 52 in half moon bay, 77 in los gatos. this afternoon, another final day of excessive heat inland. it will be hot, some of those spots over 100 like concorde in antioch. san francisco in the city. gloria: join us at 9:00 a.m. for coverage of the aids walk. thank you so much for joining us. when your travel adventure is more of a misadventure... go, go, go! ...it matters where you stay. let's get you dried off. and here are some warm doubletree cookies. doubletree by hilton. hilton. for the stay. you didn't choose cat allergies. dou your hairline.on. or that thing where your knee just gives out for no reason. but... you can choose your doctor who will care for all the things you didn't choose. kaiser permanente

well, scott and laura, twitter ceo linda yaccarino posting over the weekend that it's a rare opportunityimpression, an impression they have made over the weekend and into this morning. x marks the spot over at twitter headquarters, where as you mentioned, there was a large x projected onto the sides of the building. here is a picture of what elon musk posted just after midnight, showing that giant x projected on headquarters. here is, also, some video of what the setup was like just before midnight. two workers confirmed they work for an audiovisual company hired by twitter to project their new logo, the x was projected on different sides of the building and it lasted for about an hour. but as we're still talking about it this morning, the conversation about the rebranding continues and lasting much longer from this weekend into this morning. this is what you will see on twitter's landing page this morning. it still says join twitter today, but there is no bluebird in sight. the url x.com is redirecting people to twitter.com. elon musk tweeting -- or i should say posting on saturday nigh

i want to read a line from linda yaccarino. will continue to delight our audience," saying they'll create a global marketplace for ideas, goods, services, and opportunities. what's to watch is role that commerce and payments will play in this new "x" app. >> julia boorstin, thanks for joining us major averages are higher. i'll see everybody on "closing bell overtime. >> good to be with you >> you too >> thanks for watching close cl. >>> i'm brian sullivan in for scott walker this make-or-break hour begins with a win streak that just won't quit the dow on track for its 11th higher day in a row. that is the longest substreak in six years, and we are closing in on the all-time record of 13 higher days in a row for the dow set all the way back in the halcion days of 1987 here's your scorecard. the most important hour of the trading day i'm told, the last, th

new owner elon musk has made twitter's new ceo linda yaccarino posted that they're often imitated but the twitter community can never be duplicated. >> already threads feels vibrant and alive. there's lots of people on there. of course, me included. i am at rich on tech. if you download it. >> this is one to watch. amazon says this year's prime day. we'll have more deals than any past event. prime day kicks off 12:00am on july. 11th and runs for 48 hours. amazon says new deals will drop every 30 minutes storing quo select periods. new prime members can get a 30 day free trial along with a $10 shopping credit for prime day purchases. starting today, users can browse prime day deals and tap. watch this deal to get notified when the deal goes live invite only deals are new. they will offer some of the biggest discounts. but you have to request an invite for a chance to purchase them. i'm rich demuro all syan threads. you are tech smart. >> all right. well, coming up, a bay area veteran is being honored in a special way. how his hometown is celebrating his commitment to his country. >> to

ceo linda yaccarino tweeting, do we still calling quiting that x will be a global marketplace for ideasces, including everything from videos to messaging, and banking. super apps like wechat have found massive success, can x achieve a similar result in the united states, particularly since there's such a move by the ftc and other organizations within the government that are against big tech getting any bigger dan? >> one word answer, no they have not ghon straited any ability to do any of that. and granted, there is a new company, a new management, and the like here, but again, if this is going to be a service-based app, you know who is building a super app? look over there at facebook, meta, and i'm not a zuckerberg fan or anything like that, but they have 3.5 billion monthly active users if you look at messenger, reels, instagram, you know, instagram, you know, think about that so, they are building all of these different apps their ability to catch up is not great. they are not being successful i subscriptions. the answer is no >> we still call searching googling, and the company's n

elon musk and linda yaccarino are looking to transition the operating model at twitter to get more usersy for services like user verification, like access to reading all the posts you want, also to try to lure advertisers back. many changes led to some criticism around the operations and how twitter functions. so, meta is possibly looking to capitalize on some of that by launching this threads app right now. threads does have an advantage. it builds on the existing platform for meta's popular picture and video sharing app instagram, right? meta stock, by the way, is taking a hit this morning, but still it is an interesting story developing with twitter versus threads. we'll see how it plays out in the coming days and weeks. lindsey? >> i'll let you be the guinea pig for the time being. thank you. >>> all right, everybody. coming up next, we're going to turn to some really tragic breaking news out of new jersey. a massive cargo ship caught fire overnight, and two firefighters are now dead. >>> plus, protests in california after a woman's arrest goeses viral. we're going to show you the vi

and that's because last month musk named linda yaccarino, twitter's new ceo and she is nbc universal'switter made a massive impression with communication in this new x. well, it's now going to further and transform the global town square. so as to what it means for twitter, its functions and its purpose. well, the logo so far as the only thing that has majorly changed, but only time will tell. we could see more things rolling out either sometime this morning, possibly or in the near future as things seem to be moving rapidly over there. live this morning in the michael rain, send it back to you. all right. a whole lot of changes coming down the pipeline. thanks for that update. michael. over the north bay, police are warning residents to be cautious morning. >> after a bear was spotted at a popular park in novato kron four's will tran live in nevada on what you need to know if you see a bear will good morning. >> what you need to know is definitely looked bigger than what you are. because if you're anything me or if you approach to bury him play date, you are in trouble. we are at the

and last month musk named linda yaccarino, twitter's new c e o. >> and she really says just as you heard from that expert, that twitter nowak's will essentially have everything. and that includes audio video messaging payments banking. it will create a global marketplace for ideas, goods and services. and she also added, of course, it is going to be powered by ai, which will, quote, connect us all in ways that we're just beginning magid. now, there is a similar app currently over in china and it is called we chap essentially that what x is trying to mir. currently the site's functions and purpose all seem to remain the same. but that may change at some point in the future. and if you're wondering, durian, james, if a tweet is still going to call the tweet, it will not. it will now be called axe. and he said that in one of his western maybe instead tweet threads going forward, they'll be called x changes, tax i don't know, maybe tweet and he does respond to right right now. thank you. michael identify right now and this was a spectacular and mystifying crash. >> the people were in a car a

i've reached out to one of linda yaccarino's deputies to confirm this report, the ceo, of course, and i'll let you know if we hear back we're seeing this from google results, there's a healthy ad market, it 's just not going to twitter. >>> more headlines crossing. beginning august 7th, branded company accounts will go away, unless they spend $1,000 on ads, so, there's more incentive to advertise here on x, or twitter. >> it's funny, this is just -- this happened today, you're talking about advertisers leaving and kovach just said this, for trust and safety issues elon musk, who owns the thing, he can do whatever he wants, he's got 140 million followers lebron james' son collapses on a basketball court with cardiac arrest and the first thing elon is doing is pushing a covid conspiracy vaccine theory about causing cardiac arrest i mean, that's what he's doing on the platform. so, if you wonder why advertisers don't want to be there, it's that reason. >> to be fair, we don't know that he's actually pushing that narrative. >> he tweeted it he tweeted it. >> okay, but he's an individual w

elon musk named linda yaccarino reno, excuse me, twitter's new ceo and she is nbc universal's, formal marketing executive. she says twitter's made a massive impression with communication and this new acts will further and transform the global town square. adding it will be powered by ai, which will connect us in all ways that we're just beginning to agine it will be centered around audio video messaging payments and banking and it will create a global marketplace for ideas, goods, services and opportunities. as of right now, the site's functions and purpose seem to be the other than that logo change. if you're on an app, it's still going pop of as twitter. but if you are wondering about if a tweet is now going to be called an axe, you are correct because elon musk took to twitter and said they will now be called texas or just an exit that singular. but it's a very latest here in the newsroom. i'm michael thomas story. james, we'll send it back to you. i don't know how that's going to work. text me you want to but it's going to have a lot of i think, you know, hurdles for right now. bu

musk actually named linda yaccarino, twitter's new ceo and she says twitter made a massive impression with communication in general and this new x will further and transform the global town square, adding that it will now be powered by ai, which will connect us all in ways that we're just beginning to imagine. i mean, we're talking about audio video, messaging payments, banking. it has allegedly it's a set to create a global marketplace for ideas, goods, services and opportunities. and dorian james, if you are referring to tweets as tweets, they're now going to be referred to as texas and that is per elon musk acts that he put out on acts. here in the newsroom, a 3rd fact. i wonder if he's going to come out with something called owes to of x's and saw play where police that'll roll off time. you welcome. >> okay. do for right now. and you've got to see big story in san francisco. a car goes airborne crashes through a railing. >> and tumbles down the stand. shes streets. tears ended up upside down with its wheels up in the air. now police are trying to figure how it happened. and b. >>

. >> last month, musk named linda yaccarino twitter's new c e o and she says that twitter or now acts will essentially have everything. audio, video, messaging payments and banking creating a global marketplace for ideas, services and opportunities. adding that it will be powered by ai, which will connect us all and so many ways that this is just the beginning to imagine at all. there's a similar app to this or like this. i say what they're trying to become and that's over in china and it's called we chat and you'll hear more from the expert coming up in the next hour. what that's all about right now, essentially all of twitter's functions are the same. it's just the logo change on the actual desktop. it you'll see that's different. if you're still using the app, it will still read as twitter. and if you're wondering of tweets will become x's, they will. so there is a lots of texas and elon said that in an axe rather than a tweet. james, we'll send it back to got to retrain ourselves to start saying yes, thank you, michael. >> 905, is the time right now. and car went airborne, crashed

musk also named linda yaccarino twitter's new c e o she is nbc's universal's, former marketing executive and she says twitter made a massive impression with communication in this new acts will further and transform the global town square. adding it will be powered by ai, which will connect us all in ways that we're just beginning to imagine. and that includes centering things around audio video, messaging payments and banking along with a great global marketplace for ideas, services and opportunities. now, given that it's going to be you know, we really i guess skies could be the limit. we don't know. as of right now, the site's functions and purpose seem to remain the same other than that logo change. but i we don't know something else could roll out by the end of the morning morning in the newsroom. i'm michael thomas so send it back to you i just went online. i see the logos changed on the website version. but on my app, it's app does still show the same. but if you go online and you type into google x dot com, it'll take you directly to twitter dot com to thank you very 604 is the ti

to bring in somebody like lynn linda yaccarino.y much a situation where twitter, privately held by elon musk, and linda yaccarino are the david in this scenario trying to go after a goliath. threads is threat enough that elon musk has now threatened to sue meta platforms because they say they've taken trade secrets to make this whole threads predict out there. it's also about the personalities involved. we talk about this kind of cage match that's maybe going to happen between mark zuckerberg and elon musk. musk was active this weekend on twitter, kind of going after zuckerberg on a number of fronts, personal attacks in some ways. this is very much a drama that's playing out because of the personalities involved, much more than the businesses here. of course, we're talking about two of the richest people in the world in history. it's something that's going to be kind of curious. advertisers are going to have to take note, only because you wonder whether or not this kind of attention is something that corporate advertisers really do

i mean, the issues relative to advisors leaving twitter strike me as -- >> he hired linda yaccarino andss and she has a command over the marketing world. >> i wish her lots of luck i just think you're on twitter every single day and you watch what's going on there, and what musk has done is take away the equilibrium that gave disadvantaged parties the ability to participate in the political process. he's made the thing more partisan by undermining a portion of the broad ecosystem he changes the culture really dramatically and i think makes the product a lot less valuable to its users, at least to the ones who make the site really effective. i still use twitter, but i use it differently than i did before and less than i did before and i suspect i'm not alone in that respect. that. >> roger, finally, you know, musk has to your point even in the last 4 hours, the stuff going back and forth, particularly from musk, and zuckerberg, and this whole idea that they're going to meet each other in a cage fight, what's your take on that? do you think it would be a good thing? a bad thing? do you wo

evolves over time twitter has done a really good job reasoning if on brand safety, bringing in linda yaccarinoonment that's safety all of these environments are social environments. at some level, it's what people say. how moderated or unmoderated will really determine how advertisers feel about it over time. >> meta has been through crucibles to inform that view over time. >> it has. >> thanks. interesting. it's crazy days right now on social thanks for the guidance. >>> we're watching costco, down 1.5%, one of the biggest drops on the s&p the wholesale club so you second monthly drop biggest drop since april of 2020 they're blaming the drop in gas prices for the decline gas prices plunged 24% from levels last june you take out gas, same store sales up three, up only two in the u.s. i remember being on aau trips, high school games. my mom would always say, "you need to fuel the body and you need salt." i would always be the kid not cramping, ready to go. fast forward 20 years and i go from eating salt out of my palm to drinking lmnt. ♪ opportunity is using data to create a competitive advanta

it was never worth what he paid for it, as he well knows >> linda yaccarino, if she were to take theosture that i suggested to marc benioff when he was debating salesforce, i said, look, you have a tremendous read, consumer package good read, instantaneous of where things need to be, so you could easily sign up every consumer package, good company, and say, listen, we are going monitor this for you and we will tell you where you should put your resources, make it part of your pastiche. the previous regime at twitter regarded that as being something that was an afterthought the other way is to use it for banking, because -- and that was an afterthought. if everything's an afterthought, then nothing ever becomes a forethought. and i think that we all know, from your interview with elon musk, he's not -- there's nothing idle about the man >> no. >> the intensity is so -- burns bright >> in fact, i thought one of the more interesting stories of the weekend, given just the enormous coverage of musk that occurs all the time, as i say, endlessly, he is the most consequential businessman on

linda can yaccarino i says, quote, it's an exceptionally rare thing in life or business that you gete communicate, now x will go further, transforming the global town square. she also highlighted that x will center on audio, video messaging as well as payments and banking to create an a.i.-powered marketplace. so if you zoom out, it kind of sounds like this is musk's attempt at not just saving the digital town square, but kind of making something like the chinese app wechat. when you try to be everything, it does open up a lot of revenue streams, but if you try to be everything at once, musk could risk confusing the consumer, the advertiser, so we'll see how this evolves. david: thank you very much, kelly kelly o'grady. for more, let's welcome heritage foundation tech policy research associate jake denton. a lot of money went into that particular brand, the tweet brand. it can be argued whether it was as successful as it should have been, that's why musk bought it. he thought he could make it even more successful. what do you think of the new branding? >> well, musk comes in, buy wit

back in march that march would reach cash flow positive in june it was picking up in july, but linda yaccarino showed up in may or june. she hasn't had that much time to get going. >> why is he telling people that it is not a publicly traded company. >> he doesn't have to. >> it is funny he is still 200 bill cash flow negative it probably doesn't keep him up at night he wants to fix it if you are linda, you really have something to sink your teeth into >> he needs to get it together >> worth 190 billion after a while, you don't i think he really thinks that he is doing a service to mankind. i think he believes that. >> do you think he is frustrated >> of course. >> how could you not be? >> keeping him from not doing measurements he would stop doing that stuff if he was that worried about it, he would not be himself. instead of saying twitter allows you to be yourself, which in some cases, it is not the right thing, but you have the freedom to do that took him a while to get the truck out. when i see it on the road, i may just stop and stare. they are so bizarre looking. >> joe is talking about