you look at senator lindsey grahamwho does not even use e-mail, you have people who are authentic and how they use it youu tend to belve they understand you and are p part of your life and yo sphere and your world. if you are beinguthentic a hohow you are using it, peoplee tend to avitate towawards that. rebecca: howo you pick w which e is right for you and how do you use it effectively? guest: the first thing is you hahave to figure out w what your demographic is. depending on who your decision-makers are, sometimes it cane linked in. sometimes it can be twitter t to create a social proof of who you are being expert in you space or it -- space. you have to ve quality in the content you shar people search because th want to value. recca: a tweet you are thinking about going tthe copy shop is a wae ofof time. guest: nobody cares about tha the next thing is you want to be authentic. the last thing, it has to be consisistent. u can't do once a week or ce a month. rebecca: i wiltweet fiveimes in an hour and then i ll go silent f for a week. guest: i i wasn't going to say anytng about that