we chose not to raise prices because we believe in certainty and allowing riders to know with lindy ofanced notice whether or not prices are going to be higher. unlike uber, which has built a fantastic elite limo on demand service with lots of professional drivers, sidecar has built a service that is everyday drivers and everyday riders, drivers using their own cars. >> uber also has a taxi service. you are raising prices on new year's eve. how is that any different than during a snowstorm? >> the big difference is there is lots of advanced notice that we know there will be massive demand on new year's eve. we expect this year it will be even more massive than in past years. because our drivers are -- you know they have other plans, other things they might want to be able to do, we give them plenty of advanced notice. we give our writers plenty of advanced notice, and you know through the app how much it will cost before the beginning of the trip. >> right. uber has a pricing calculator, but it's a little bit more difficult. how will your prices compare on new year's eve? >> it will de

lindy wrote us, people starting out their response to a question with so, what's up with that?> it's even worse. a pompous npr way of talking. so this, so that. >> or californiaish. >> so another word being banned from joanne, she wants man cave. >> i agree. >> and at the end of the day. >> at the end of the day. this came to us from john. please ban the word amazing. >> vis-a-vis. nobody knows what that meanings. please never use that. or in terms of. talk about word loaf. no meaning at all. take out in terms of. just say what you mean to say. if you can define it, you can use it. not one person can. >> i don't like pro bono and ad hoc. >> i agree. >> unless you like u 2. >> if you knew latin you would know ad hoc and pro bono were obscenities. >> janice dean knows those. >> yes, if you're out on the streets of new york or anywhere across the country, we're into a deep freeze. let's talk to some of these people. hi, where are you from? >> columbus, ohio. >> how do you like the deep freeze? >> it's really cold. >> where are you from? >> west virginia. >> look at this fanciness.