go and figure out who the influences of those are in that space and you connect through facebook, linkdenuild a relationship with them. if they are talking to you if the influencers are communicating with twitter it is raising your eyeballs to the eyeballs to the brand because they are an influence. using the aggregation tools can really hone in on to those tech savvy people. >> also, this is a place for content comes in. >> i was going to say. >> give people something to talk about. whatever you have to sell, give them something to talk about. >> more and more you see sites, you know, someone who is in the don't game, you see more and more businesses about of all kinds creating content that's not necessarily making a hard sell on the products. it is give something one a reason to check out your site and stick around and maybe buy a product. the other thing is experience for ceo. the further up your site goes. >> someone gave me an example. you have a bunch of new baby clothes. do you put out on twitter we have new baby clothes? five ways to get spades out of your baby closeds zm. >> lead