linlin's agent gives her tips while she's streaming. the agency takes a cut of the digital gifts and helps the streamers improve their marketing. zhang: to make it as a live streamer, women in particular have to be good looking, and they need communication skills. men also need to look good, but mostly their streaming has to be funny. they need a good sense of humor. reporter: anyone who doesn't quite meet beauty standards can be made better looking. filters can make the chin smaller, skin smoother, eyes wider. linlin also looks different on screen. live streaming gets the nation talking. but china's rigid censorship system means nothing can be said, written or performed which could be deemed fensive or obscene by the communist party. anne who doesn't play by the rules quickly discovers that critical keywords and chats are blocked by software and company employees. several platforms have been shut down. the party leadership supports live streaming because the industry creates jobs. even so, red lines may not be crossed. not by fans, eit