." >> and chairman and professor of urology at linux hill hospital and chief of robotics surgery. >> good to see you. >> i want to start here, though, a stark new warning about smoking. okay, there is a new report suggesting lighting up is actually more dangerous than it was 50 years ago. and this as the centers for disease control releases some of those most shocking anti-smoking ads we've seen so far. dr. siegle, i tell you what, when those ads come on, i don't smoke, so i'm not the target audience, i turn them off. they really gross me out. they're really aggressive. why is smoking so easy, and why are those campaigns -- anti-smoking campaigns getting more aggressive? >> the first thing you're referring to is called campaign for tobacco-free kids where they are showing that cigarettes themselves are worse in a certain sense than they were 50 years ago when the surgeon general put out his first warning. they've got more nicotine, more sugars in them, porous filters so it's easy to get it deep into your amongs, ammonia so it will act on your brain faster. they were bad 50 years ago.