lior arussy is the founder and director of a global customer experience research and consulting film.he's also the ceo of touchpoint dash board. and alexandra wilkis wilson has an affordable and professional beauty service. so good to see you both. >> thanks for having us. >> you've acquired companies. >> thank you very much. >> i'm a customer of yours. >> thank you. >> so let's get down to you. you started your first company 14 years ago? what's one piece of advice? >> so, in business, two things we can't have enough. one is revenue which is the other one. the other is gratitude. we are really not good with gratitude. gratitude for existing customers as part of a retention program as well as gratitude for our employees. start your day with gratitude. don't start with e-mails. pick up the phone, call an existing customer and just simply say thank you for the business. do the same things with employees. it builds a great deal of humanity to your business, great deal of retention. and we need to start thinking about the existing employees and customers as much as we're thinking about ne