here in new york we met up with lior lev sercarz.the dishes of both restaurant kitchens and inspired home chefs. his new book out this fall is called "mastering spice recipes and techniques to transform your everyday cooking." >> i wake up every morning and put some in my tea and coffee. >> really? what it taking tordinary. >> it smells so good right now. >> what is it about spice? >> spices are one of the most important things in the culinary world, but also in the world because it's a rare ingredient that touches everybody. and to me it was a happy place because it connected me all the time to food. >> reporter: that connection has led to a very successful business. his blends, which can include up to 23 herbs and spices, are sought after by some of the world's most famous chefs including eric ripert and daniel boulud. >> he was a very good boy, very passionate, very serious, very committ committed, and at the same time, lior is an artist. >> reporter: an artist whose medium ranges between nature and nurture. fruity to floral. >> t