they said you have to kill lipsky walker. of george lucas he said live will not die. then kill leia and he said leia will not die. that is not nice to don't go around killing people then kill yoda. he dies but he comes back. then i think then he gives a speech about art to save the of movie has more emotional weight if somebody is lost along the way. and george lucas says very quickly. i don't like that and i partt believe that. the waldorf-astoria they did not like i had a name for my wife but here it is about the emotional commitment proceeding the belief. call baddie think he you look, the scale of one through 10? that is you. [laughter] now what do you think? tont do a second experiment with how good looking? that is you. [laughter] here is what the data suggest people are the asymmetrical upstaters that good news has a much bigger impact than bad news. if the credible outsider says i have learned. people believe the good news not the bad news. this is true for many personal things withis diabetes insomnia, of being trapped in the elevator that information end pro