and by giving themquity that at some point we will make that equity worth something publicly and liquidly. in a liquid way. now the promise isn't that we are going to do it on any type of short term time horizon. the promise is we are going build this company so it's greaover the long-term. we're alys making these decisions for the long termz. weather it's dividend or not well's be able to trade their equity for mon. and that'ssomething that we take seriously as a responsibility of running the company. and we just care deeply about all e employees and investors who have been there with us. >> rose:as the groupon experience and have other things changed your sense the timing of anpo? >> i don't think so. >> not really. >> no. >> rose: you'll go, when what. >> when we are ready. >> rose: what will tell you. >> i don't know, good question. yeah. >> rose: you'll just know. >> i mean yeah, it's honestly not something i spend a lot of time on a day-to-day basis thinking about now. >> rose: how do you measure the impact that we now believe social media plays in the arab spring. obviously you hav

and by giving them equity that at some point we'll make that equity worth something publicly and liquidly, in a liquid way. now, the promise isn't that we're going to do it on a short-term timeorizon. the promise is that we're going to build this company so that it's great over the long term and that we're aays making these desessions for the long term. >> rose: but it will be a liquid dividend. >> whether it's a dividend or not, they'll be able to trade their equity for money. that's something we take seriously as the responsibility of running the company. and we've... we care deeply about the employees and the investors that have been there with us. >> rose: that has groupon experience and other things changed your sense of the timing of an i.p.o.? >> i don't think so. >> not really. >> no. >> rose: you'll go when what? >> when we're ready. >> when it makes sense. >> rose: what will tell you when it makes sense? >> i don't know. it's a good question. >> rose: you'll just know. >> i mean... yeah. it's... honestly it's not somethini spend a lot of time on a day to day basis thinking about