lisa abramowitz says pay up for safety or by risky debt. we begin with julie hyman as mario draghi commits a trillion dollar qe plan. >> the ecb president did surprise market to some extent with his announcement of the ecb's version of qualitative easing. 60 billion euros a month in various kinds of purchases, in sovereign debt and asset-backed securities and covered bonds. the surprise came from the amount. there were reports it would be 50 million -- 50 billion euros a month. he said it would last until at least the end of september 2016. depending on how effective it is. 80% of these purchases will be handled by the 19 national central banks and they will be on the hook for some of their own losses. investors did express a lot of confidence in his plan. one of them was the former chancellor -- current chancellor of the u.k. >> this is welcome action from the european central bank. action from a central bank is necessary but not sufficient for a european recovery. we want to see this a company by clear plans to make the continent more com

lisa abramowitz says pay up for safety or by risky

. >> all right, lisa abramowitz. thank you so much. coming up -- down almost 24%.s this luxury brand need a turnaround? that story when "bottom line" continues in just a moment. ♪ >>>> be sure to check out the latest edition of "bloomberg business week." it hits newsstands in your tablet today. coach is attention to make a comeback. they posted second-quarter profit that exceeded analyst estimates due to a turnaround. for more, let's bring in our senior markets correspondent julie hyman. julie, is the plan working? >> sort of. you are looking at some of the new product coach has put out. there is a new collection by a designer at a higher price point. some analysts have questioned that strategy. it is hard to increase your prices after you have decreased your prices. coach has a lot of outlets. have done a lot of discounting. they are sort of turning back the clock to reverse that strategy. coach is trying his best to do that. the company says it has at least been somewhat successful in the quarter it just reported. they had new concept stores with a try this strat