abc 7's lisa amin-gallejan is live in san francisco with what shoppers and the experts are saying. >> we are here in san francisco where it is a neighborhood that's participating in small business saturday. it's a national movement where the goal is to get people to stay in their communities and shop. at small business saturday, store owners have high hopes. it's the second year for this national event which highlights the independent business owner who also needs this holiday shopping season to be a good one. >> most of the neighborhood stores have taken a big hit because of this economy and having a day like this really promotes the small businesses. >> if the economy doesn't turn, small businesses really struggle a lot. >> event organizers credit small business saturday for boosting sales 28% last year. this year, they're confident sales will be even better. namely because more communities are joining the effort. >> the time, the attention, the incentives and the care they give are worth a lot of money to members of the community. >> i love the small stores because you find what's