joining us this morning with the story of discovery, the co-founders lisa curtis and veronica.u so much for being with us. tell us, basically, this began when you took a peace corp. volunteer trip to west africa, what happened? >> started in the peace corp. and felt malnourished myself, and people in the village told me to eat this, and i realized, wow, this is a supered fu, more nutritious than kale, and people eat it in africa, and also in the u.s., so we founded this in order to do just that. >> okay. tell us about this. what is it? >> what is it? it's a tree, and they are more nutritious than kale. it's kind of like a multivitamin in a leaf. we take the leaves and dehydrated them, put in a powder, which is what the powder is there, and that's what we put in the bars too. >> one bar you get a quarter of your daily call see yum, iron, and vitamin a, and you can add the powder to the morning smoothies or make a savory dish from it. it's delicious. >> great. you brought it here, black cherry, dark chocolate, and almond. it's not just a business startup, but making. it's about h