joining us from new york is lisa ellis. amazon's efforts in payments and what it means. >> absolutely. the real risk here to the incumbent payments players like visa and paypal and mastercard is that amazon decides to build its own paypal, similar to how paypal is built off of the ebay platform, and alipay was built off of the alibaba platform. those entities have over $70 billion in market cap right now, and are formidable players on the payment stage. that is the real risk. the reality is, amazon has more of the capabilities to do that, and it is further down the path to doing that then you might think. on the capabilities side, the trick to building a payments network is you have to overcome the chicken and egg problem. you need users and merchants. amazon has over 300 million consumers and 200 million merchants on the platform already. plus, they have the technology capabilities of amazon web services second help them in building their capabilities. plus, they are over 10% of global e-commerce sales. they are further do