. >> a clip from our interview with drone expert lisa elman.ow to a freak guest on the show, selig is an expert on culture of silicon valley and joined us to talk about why in the world of many good ideas only a few enjoy breakout success. >> it's exciting to see innovation in all different ways. you think about google, we couldn't live without it. it was not first search engine -- >> like eight of them. >> people said what are you talking about, we don't need another one? >> but we came in and did it better. these innovations where it's already been done before, they come out in a way to say, we figured out how to really make it work. >> what about companies that aren't in technology, you have all of the automakers and food companies coming and setting up r and d shops in silicon valley. do you think they are going about it the right way? >> they are trying to absorb the culture and figure out what's the thoughts of silicon valley and one of the things so exciting about this area, people are willing to take lots of risks, they know if you're g