technology help make travel friendlier for both visitors and locals he asked small travel expert lisa kinney from the german digital as association bit. till christmas when it comes to tourism digitalisation has great potential for enhancing sustainability to begin with it's about making information easily accessible if you can access information like real time data on tourist numbers you can regulate their movement more sustainably which means less over tourism another option is connecting smart travel options with one another this allows us to get from a to b. more efficiently tourists have an abundance of information and can opt for more sustainable solutions and in china consciously choosing sustainable solutions sounds good oh and here comes my favorite image of the show. travel guides are great going on the road but back at home they mean to take up space nobody really needs to print versions anymore tourism today is smart not tourism to me smart tourism means using the options digitalisation provides us to minimize risk as far as possible and sustainability is also important. for inst