i'm here pleased to be here with lisa napoli. former journalist, current journalize. he man who made the mcdonald's fortune and the woman who gave it all wow. " i love this title. thick people don't often appreciate lounge it goes into getting a perfect title. >> i think this is a great headline. >> i grew up in new york which is the master of headlines but i got lucky. it is a book about that man who meat mcdonald's to what we know today and amazing, head-spinning philanthropy of his third wife, joan kroc. when we were putting together the program, liz taylor, who is the "chicago tribune's" literary editor at large, was talking about it. said should a business writer do this interview? and she said, it's not a business book. it's a love story. and i think it's a little more complex than that. it is a business story, love story, it's a hate story, and it really is a story about mid-20th century americana and that is what kept me going in the five years it took research because it blends everything together and makes luke odd something we take to for granted came to be

i am pleased to be sitting here with lisa napoli with a fellow journalist who is the offer of "ray and joan" the man who made the mcdonald's fortune and the woman who you gave the ball away. we were working on a cover line for a magazine people don't put appreciate how long it can go. >> reading "the new york post" that this was different and i got lucky. >> it is a book about the man who made mcdonald's what it is and then the head spinning philanthropy of his wife joan kroc so liz taylor who was the chicago tribune editor-at-large in said a business editor should do the interview and then said it is more like a love story . i think it is a little more complex than that. >> is. it is a love story and a hate story and about mid 20th century americana and that is what kept me going it took five years to research because it does plan to gather all of those things and makes us look at how but we take for granted in our society today with the characters and the people behind it girl i've loved it as a researcher because it would pull together so many things as a former technology and busin