. >> lisa perry, a designer of '60s-inspired clothing and accessories, in soho. a firm believer in location and spontaneity, she'd rather pop than stop in any one place. >> isn't it a lot of work, though? having a store that comes out of nowhere and goes away for a few months or a few weeks later? >> i don't think i could do it if i didn't have this vision for the space. i think about it a lot. you know, with this space we took possession on a monday, we got my team in here painting and wednesday we brought all the stuff in, and on thursday, we were open. >> so you opened your store in four days? >> yes. >> so you're paying per month less than you'd be paying if you had a long-term lease? >> a lot less. a lot less. i'm pretty sure it's half price. >> when you look at the value of this, do you think of it as a sales tool or marketing tool? >> i really think of it as both. you know, for me, i was my design studio and showroom was on the second floor. and for me to get down to street level made all the difference in the world. so it's great for brand awareness. and