look at-- lise, look at this. go ahead and mark that one, lise. yeah. and this one's...ooh! >> let's turn these machines off. >> wow! the rug doctor is way higher than those other machines. >> and way higher means a lot more power. >> nice. hey, matt, it has to be hard to lift a column of water, right? >> lise, water weighs over eight pounds per gallon, so it takes a lot of suction power for the rug doctor mighty pro to lift a column of water all the way up there. >> and it blew the competition away. you cannot argue with that, can you? >> no, you cannot argue with that. we have proven beyond a shadow of a doubt that the rug doctor has far more power than those other name brands. now, lise, what do you think more vacuum power really means? >> i think it means cleaner carpets in my home. >> exactly. well, that's what this whole thing is all about: cleaner carpets. more power means a deeper clean, and the more liquid you can remove from your carpets, the faster they're gonna dry. think of that. >> you know what? that's actually a really big deal because i've had to leave m