the data neat to get off the to an an littic --ine analytic engine. that will drive knowledge and us to make policy from the data that's beg generated. very fancy way of saying my fridge will tell me peanutbutter, if i told it i care about peanutbutter. beanse i have a peanutbutter policy. 'based on that policy i will be sensor, which derives data from that physical infrastructure, and that will derive an action, which will be me buying more peanutbutter. very simplistic example. but this can explode out into scalether use cases which for efficiencies, economies, understanding, conservation of resources, there's many different areas where this is being used to great advantage, of the areas under preventive maintenance. i was on an airplane this from huntville, alabama. my aircraft and my air frame has multiple sensors on it. deriving physical data off that frame, everything from oil pressure, oil temperature, all beingration, pumped into a back end cloud so that rather than waiting for scheduled quarterly meetings on the aircraft, if something start p