are a littlek we ways away from that. still look at this as a baby and i praise with a long way to grow. maybe, never say never. emily: you're going to be making premium, hbo caliber, short form content. explain what kind of ideas you have been kicking around, what kind of talent you have been speaking to. in: -- br us, -- right started with public access programming, reruns of sitcoms and lots of episodes of star trek, each one of those brands defines themselves with a premium show, like madmen on amc. if you compare that to the digital video short form revolution, and started out with you gc content and the creators on youtube making their own more premiums shows, and the companies like ours came along and then started making restricted premium content. we believe the next evolution of short form video is superhigh quality scripted shows like you would find on a premium subscription service like hbo or netflix. that is the kind of content we will be making, whether that is highly serialized dramas were scripted comedies

that a littlek to bit, the long shadow and how shifts in media affects our views of presidents. >> theonventional wisdom on the waterfront is, you do not have great presidents without war. it is a chance to show yourself in leading the country in a conflict. the media definitely matters. the people who can master it, who are good at it, the clichÉ is kennedy in his press conferences, able to talk to the press, they were not really challenging him, but he charmed them when they were naturally under his control. barack obama, he certainly is a president of social media and he has used that very well. it'll be interesting to see what happens afterwards, of the people that come next, if they will be able to do that, because none of them seem terribly savvy. i guess trump tweets. his twitter feed is going all the time. the others, i do not know. cruz or sanders, i do not know what they're doing. >> ted cruz, in his trip to new york, he went to a matzoh factory. >> i think that is an interesting question. >> we can hear you. >> louder. >> is that all right? sorry, that was too far. ok, good.