step with what's publicly acceptable, dun been by -- undeniably prejudiced, he doubled, tripped, quadrupled could be. he has harmed his brand for the long term. lizat the reaction to the stocks involved. if you look at gap, eric, gap dumped him in september. their stock is up 30% this month. adidas has dragged its feet. they have a bunch of inventory issues too, but they are down more than 60% year to date. so this has not helped, and they're dumping -- their dumping him certainly hasn't helped. morgan stanley downgraded them. but if in this world right now, if adidas hired you, where should it go from here? >> this is a teachable moment. this doesn't have to be a cancel culture moment, even though it's going to be. the problem with this particular situation is he's not done putting his big foot in his mouth yet. st going to get worse for him. that's just him, which means he's going to drag the last person to let go of him down even further and, unfortunately, deservedly so. look what's going on in l.a. it's so sad to see how the general public is reacting to what he's saying. he has incited fear in absolutely everybody, and he's not done. liz: y