as liz mclaughlin, the app is taking off with the most vulnerable, our teenagers. >> messages posts and likes, kids have a lot of ways to stay connected. one of the latest is saah rah ha. it targets adults but gaining popularity with teens. made as a way to get friends, the app allows users to send anonymous messages. >> that leaves room for a lots and lots of problems because anonymity is a license to be mean. >> but cyber bullying can occur on any social media site. 70% of kids ages 12 to 17 say they've seen it happen. >> we see this cruelty online. we have to step up and step in and say hey, this isn't right. >> sous chef says bystanders can make a difference. instead of ignoring cyber bullying, there are options for reporting abuse even reporting or blocking users. some students are count erg with a trend of cyber encouragement. >> we have to instill kindness with our own key strokes. >> to spread positive comments about their peers. >> parents also play a role >> i would tell them not to use it. >> one opinion speaking out against anonymous one. liz mclaughlin, nbc news. > >>> ♪ >>