. >> as liz mclaughlin reports, that includes new smart home devices offered for the very first time. >> i have a demo potato. first for that, too, by the way. >> reporter: you don't usually see aut that was one of many firsts for amazon thursday, when the company unveiled more than a dozen new products, including the amazon basics microwave. >> yeah, it's a microwave. you got to giggle a little bit, come on. >> reporter: the 60 microwave integrates the alexa voice assistant. >> amazon wants to get you used to the idea the alexa character, this ai, this assistant can be in anything. >> reporter: including your car. >> this is alexa echo auto. >> reporter: amazon's first smart car gadget puts alexa on your dash with location sensitive functionality and features to turn on your smart lights when you pull in the driveway. >> automobiles are really the next battleground. apple haswant to be in there wi. >> reporter: amazon introduced a small wall clock, security ame dvr, but it wasn't all smooth sailing. >> that's not going to work. some of this is clearly throwing a lot of things against