>> my co-founder, lnn chen, is a very scessful food blogger. one of the things tat anybody who has founded any sort of ventures before will realize that coming up with aame and getting that adress is the hardest part so she came up with a list of names that had to do with food andhick dumpling skin when it popped up, we just felt that it was the right thing. dumplings are something that's asian-american an it's also about what's on the inside that counts. so when i read it, i was like we have to go with this one, it works. >> i'm thinking body texture, you know. but okay, i love it. that's perfect. so tell me about the motive for doing all this, because obviously there was a need inside you and your friend. >> the interesting thing is that it stted with me writing an article in a magazine, an asian-american publication that i was a part f. in sharing my own story you know, having gone through this personal journey of perfection and what that is, i shared the story, but did not realize at all that it would resona with so many people. and lynn, y