have local media, local bloggers. they can taste the coffee. those are important tactics. >> this is word of mouth, right? >> absolutely. i think the number one marketing campaign you could have for a coffee shop is having good product. if you have good coffee, a good appearance, people will talk about it. that said, you want to get the word out besides every one customer at a time. the younger the company, the more intimate in terms of marketing. if you have been around a while, you can use newsletters. you need to be super local. talk one customer at a time. create an event where people talk about first fridays is where you go to this coffee shop to get a 50% discount. that can get people to come more often. >> to to the local hair salon and say i will give you free coffee for a week and you can serve it to people who are getting their hair done. >> that's a great idea. i feel if the local businesses, we have been going around the united states this year. the ones that really work together seem to be working the best on these kind of main str

you can have local media, local bloggers come in so they can taste the coffee, experience what's different then amplify the message to their network. really important tactics. >> this is the kind of thing where it is word of mouth, right? >> absolutely. i think the number one marketing campaign for a coffee shop is having a good product. if you have good coffee, good location, good experience, people will talk about it. that said, you want to try to get the word out besides every one customer at a time. i say the younger the company, the more intimate the relationship you need with marketing. if you've been around for a while, you can use newsletters or other things. but now you need to be superlocal, talk to one customer at a time. create an event once a month where people talk about first friday, you go to this coffee shop to get a 50% discount and that sort of consistency can get people to come more often. >> maybe make a partnership. go to the hair salon and say i'll give you free coffee for a week and you can serve it to customers as they get their hair done. >> that's a great idea. >

read all the national stuff too, but we really depend on local papers and local websites and local news bloggersand reporters for news that is not yet national news, like for instance, the wendy davis filibuster this summer. without the texas tribune hooking up that video feed and having their reporter tweeting the play by play, the wendy davis filibuster may never have become national news and she may not be running for governor. and then when mark sanford went missing and tried to tell people he was hiking the appalachian trail when really he was kanoodling with his mistress. it was this summer in elizabeth city, north carolina where a local republican challenged the residency of a student who was trying to run for local office. that story has huge implications for voting rights across north carolina and the country. the local newspaper reported that story that way, and that's how we found out about it. any time you see a story on national tv that starts in a small town, odds are that story began with local reporters who would not give up and who reported it right and aggressively, even though

local sleep mber store. find your sleep number setting and know better sleep. >>> well, attention, moms out there. feminist bloggeroesn't like you. she's got a new post called "i look down on young women with husbands and kids, and i'm not sorry." quote, do people really think a stay at home mom is really on equal footing with a woman who works and takes care of herself. women skreltly like to talk about how hard managing a household is, so they don't have to explain their lack of real accomplishments. she also doesn't think women can be exceptional with a husband and children. dana, the blog post that follow her post of people, especially women, are just outraged. so she says, look, she goes, i don't understand why i have to have a shower for someone who had a baby. it's not exactly hard to have a baby or get married or find a good partner. i think it's pretty hard to find a good partner, and i think partners are pretty beneficial, don't you? >> it's harder every day, if you talk to people around here, and men, too, who are looking to find a committed relationship. i'm not in to judging others for their lifestyle