i had that no experience at all, came from an oil and gas background and some lodgistings logistics, we didn't have any industry knowledge. >> while they might have been at a slight disadvantage, you won't know it. >> we used our boot straps from the very beginning. we have very little outside investment. >> in addition to the company's website, j. paul products are found all over the country including nordstrum, macy's and high-end boutiques. they admit to mistakes along the way. >> you have to be willing as a business owner to make the mistakes. >> one of the first challenges included the developing of packaging. at first the entrepreneurs turned to china. that just took too much time. >> what we found was that part of being in china is you have to wait six weeks for every interration of the packaging. if you get it back and it's not the right color, you have to wait six more weeks for the adjustme adjustment. >> a canadian company came back with the right packaging but the company had already wasted a lot of money. >> from the time we first contacted the company in china to when w