. >> metrics, loif metrics. every industry has ones that are specific.hink everyone knows to take a look at revenue growth. i think ones that get past entrepreneurs are profit margin, not just dollars, but percentage, after your cost of good sold, percentage of revenue, what do you have left over to cover your other expenses. you have to make sure your profit margins are high enough so you're covering your expenses in a way you can go down to your profit margin which is what you have at the end of the day. i think a lot of the challenge is the entrepreneurs don't know where to go for this information. one of my suggests is go look at public company filings. even though they're bigger business, it gives you a sense of industry benchmarks. if you're a restaurant company or service business, you can understand what a growth margin might look like or what a profit margin might look like and compare it to your business and give it a good goal. >> i would ask business owners to dig deeper and think about cost accounting. most business owners are bad at this, d