we start this week on france's river loire.'ll find some of the country's most impressive history. a chateau there were visited by the likes ofjoan of arc, leonardo da vinci and eleanor of aquitaine. but we sent keith wallace to the city of nantes to find out how the region's industrial past is being used to inspire a new generation. just over a decade ago, this little island in the loire was a scrap of wasteland close to the centre of nantes. a three—mile stretch of brownfield site, home only to the odd artist who had gone there in search of peace and quiet. but it didn't stay peaceful for very long. in 2007 this, the great elephant, began taking its daily constitutional. people came from all over to hitch a ride in its belly. and, as it prepares to celebrate its 10th birthday, they still come. so this is how you make an elephant roarfrom inside its body. elephant roars. laughter. that was incredible. it's so low—tech. you can feel the whole thing pull against your body as you're doing it. this is the thing that i love. all of

. >> let me clarify one issue with respect to loir advertising. i'm not aware of any cases with any of these ads but i believe because people have not complained to the state bars about any of these ads. and all the information we have from the state regulators and that includes many of the responses the kmarman received from his letter from state bars, they're not receiving these complaints. and consumers do complain about lawyers all the time. they don't complain just about their lawyer. they complain about every lawyer. and they do complain about people they see in court. >> they compare about advertising -- >> sorry? >> mr. chairman, forgive me, but if i could take one second to introduce into the record a letter from aba in response to chairman goodman's question. >> the chairman now recognizes mr. conners for his five minutes. >> thank you, mr. chairman. the witnesses, would any of the attorney advertisements violate the american association model rules, which of course prohibit a false or misleading advertising or any other similar state ru