>> this is loiza. it's a community that's mostly black dominated.african heritage. you see someone like me with lighter skin but still bronze. someone darker, more like you. and then, have redheads. you can see absolutely everything here. >> tell me. do you think there's the same color thing that happens in the states? you know, sometimes, how there's -- how do i say this? disputes? >> i haven't had discrimination. but beauty pageants, most of the girls that win the beauty pageants, they have the lighter skin. even though we have dark skin. they participate and range in the finalists but don't necessarily win. it's been the real pale girls that have. but let's say it was a surprise to some people because locally she didn't get as much support. >> and she's darker skinned? >> yeah. internationally they didn't think she would be good. >> oh, we think you're great. but we don't know if they going to think you're great, so we should get somebody with lighter skin because that's what they like. can i see a picture? in the states we would call her light s

>> pedro: we are in loiza.lave of the island this is where all the africans and slaves get together and established themselves. >> anthony: despite, or maybe because of economic turmoil, pedro alvarez- cortez saw an opportunity to make something. >> pedro: we keep working the formula until my grandmother said "whoa, this is very good. give me more." using the tradition as a weapon that's what made us successful. >> anthony: at a local beach in loiza, about 45 minutes outside san juan, a crab shack that is one of his favorites. >> pedro: oh my god, look at that. excellent. >> anthony: what do we have here land crab? >> pedro: land crab, this is a coconut arepa. >> anthony: what do you think, just bang the [ bleep ]? >> pedro: yeah just knock it open like a lobster, there you go, you see? >> anthony: ahh there we go. >> pedro: they are very sweet the meat. they just leave it a few weeks feed it with grains to take away the flavor of the mangrove. >> anthony: why did you think sausage? >> pedro: i had the experien