of securing money early on there are even special investment funds for the gaming industry london venture partners is one of the biggest it's currently involved with twenty game companies. we are early stage investors so a lot of the investments we do are based on maybe two guys with an idea on a pitch they haven't registered a company yet so really really really early. investors tend to be more focused on the market potential of developers and their product than on the content of the game itself. we don't invest in games per se we want to see that the plan you have house i'm basing to become a leader in that field if you own that category but you will know more and be better able to service customers in that segment on that model that you've identified than anyone else but also kind of the key pieces for us to get excited. to and us getting an investor to spot your idea in the crowd can be tricky let's be . honest many games are very simular in late twenty eighteen there were almost three hundred thousand gaming apps available on google play but despite the choice i only ended up with sixty one g