and longform text in general. i know professors of english, i not read an and book in a while because i don't have time. i just read parts or reviews of books. it is every hard to read an entire book. that is why the tv series like "the sopranos or "the wire". they provided the narrative that we need. in a book, i have to enter the consciousness of this guy. it takes effort, even though it is incredible mind melding technology. it is almost over. >> to you agree? neil: i'm still trying to enter gary's consciousness. i agree with all that. i also think questions of money come to it. it is just not lucrative for anybody to read at length or to get people to read at length. the technologies of music have been overtaking a. --overtaking that. all human activity is connected to profitability which was just not the case in my childhood. it just seems to be strange. there seems to be something invalid about reading a novel or a lengthy text. it is as if everything needs to be reduced to points. >> was the novel just a co

the future of longform journalism. does it develop? or decline?: i think we are entering a golden age for media. there is more media and more variety and more sophistication now than there ever has been in the past. more people reading than ever in the past. we happen to be in a little window of time where we are trying to figure out the new business models for a lot of it. but we will. the "new yorker" is read by more people than it was in the past. all the gloom and doom is a little wrongheaded. the core question is, is there a desire and a demand among the reading public for in-depth journalism? the answer is, absolutely. emily: how do you make your own work distinctive in this environment? malcolm: i will continue to follow my own curiosity and if nobody wants to follow along, that's too bad. i am in this because i enjoy waking up in the morning and learning about new stuff and if i have large numbers of people that want to follow me and it's wonderful but it's not the reason i do it. i am working on a television show. i have no idea what will

but they are doing cool stuff with longform text.ine is doing novel stuff with video. >> what about facebook? and twitter? do you consider them competition? >> we are all kind of vying for attention, but it is different. we have found our spot in the big internet. in this big ecosystem right now. the stuff you go to see on facebook and twitter is created by people you know or celebrities you wish you knew. it is about people. tumblr on the other hand is a little bit more like your tv. it's not about people you know, it is about the stuff you love. >> buzzfeed? >> it is cool. jonah is brilliant. they are making great stuff, using tumblr to make great stuff. i was they would run it on top of tumblr. >> there has never been a $10 billion tech company coming out of new york. why not? ♪ >> how is your life different now that you have sold your company for $1 billion? you're still just not even 30 years old. what do you like to do when you want to act your age? >> when it's not tumblr, it is like 3-d printing or drones or 3-d design. 3-d p

it doesn't mean we don't do longform or criticism.n addition to that, we also have to think creatively about audio. interactive graphics. timelines. different forms of pieces that don't just conform to the traditional 5000-word prose. these things do not come without a cost. so that it is important we invest that so "the new republic" is relevant. leon: i have nothing against audio or video, and it would be stupid to say i have something against the ipad or mobile phone. that would be having something against reality. the existence of all of these things should not have the effect of changing the core discourse of a serious magazine. that is what is happening. not just the "new republic." charlie: that is where we are in this conversation. you are here because you are my friend. i asked him at the time. tell me what you think is at stake for american magazines and especially magazines of thought like the "new republic." leon: i think what is at stake we are a democracy. which is to say we are a republic of opinion. we operate accordin

how will you take a longform piece of news and make it that small?l be saying next month what the manifestation is. we have been thinking about assimilating new stories. digest, the product we have now, we send them once in the morning and evening. they contain all of the need to know stories. it is comprised of a textual summary and visual news that we call atoms. we will give you visual forms in atoms and the textual summary. in september at of the watch launch we were approached as to how we would integrate digest. we had a long time to conceptualize the ideal musical experience. we tried to come up with something unique and specific for a wrist experience. bill: can you explain how yahoo! will make money working with apple to miniaturize the news? nick: there are motivational strategies. because of the small screens and micro sessions, the content needs to be very native and useful to the user. the only have five to 10 seconds. users need the information they came to the service for. if there is an advertisement and needs to be relevant and part

that is what aol originals asked the stars of its first longform original series to do.ary new yorkers agreed to film themselves and their lives for six months. the result is the documentary "connected." joining me is morgan spurlock and the president of aol's video. this is a 10-year-old film. i still think of you as mr. supersize me. that will be forever. tell me first -- i watched these clips. susan sarandon is not an ordinary american. you got her to film six months in her relationship. morgan: her boyfriend is one of our central characters. susan becomes the plus one in the show. a great story. betty: a great story. it is about their relationship. you have stories about families trying to -- a woman who tries to get pregnant. a gay couple, a blended family. why did you want to do this for aol? >> we believe in content and we believe in video and we believe there is a new moment in reality television that is about stories and characters and this show is full of great stories, great characters. it is about relationships. we think there is something in the show for eve

you are not going to see any longform programming. this is all weather, all the time.els very much like a digital device. in fact, it is also on the verizon mobile app so that it is seamless. if you want to watch it at home or on your television or take it with you. betty: wasn't that same "fluffy" content that was on the weather channel -- wasn't that attracting a pretty good advertising revenue and, in fact, it was considered good, premium content that was attracting premium advertisers? guest: i'm not knocking the choice of running reality programming. a lot of people do it and a lot of audiences are interested in it. i assume that the weather channel was doing so because it made some economic sense for them. we have come to this from a totally different perspective. we are the world's leader in the presentment of weather information on digital media. we have 1.5 billion people throughout the world that watch us in that way and consumers in that way. we took that digital ability and moved it into television to get people different experiences. what advertisers will

mitch: not so much the cap videos, with the premium longform content.eople are interested in doing this. we measure what people are watching and then we look at what those things consumers buy only connect those things, and we help advertisers and media content owners improve the value of the advertising that supports that. alix: we are going to continue this conversation into the streaming world. coming up, you do not want to miss with all due respect. senator ted cruz and rick perry. ♪ we'll be right back. alix: we're talking football. the nfl blackout news yesterday and the league is making another decision to stream on the web exclusively. would you watch that? mitch: of course. alix: what does that say about the industry? mitch: it is impressive. it starts with what our consumers doing. media fragmentation or audience fragmentation. more and more different devices screen platforms to find the content they want. credit to the nfl to innovate in this way, to learn from it and figure out where to go next. alix: where do people watch shows the most? mi