and the future of longform journalism. does it develop or decline?colm: i think we are entering a golden age for media. there is more media of more varieties and more sophistication now than there ever has been in the past. more people reading than ever in the past. we happen to be in a little window of time where we are trying to figure out the new business models for a lot of it. but we will. the "new yorker" is read by more people than it was in the past. so all of this gloom and dooming is a little wrongheaded. the core question is, is there a desire and a demand among the reading public for in-depth journalism? and the answer is, absolutely. emily: how do you make your own work distinctive in this environment? malcolm: i am going to continue to follow my own curiosity and if nobody wants to follow along, that's too bad. i am in this because i enjoy waking up in the morning and learning about new stuff. and if i have large numbers of people that want to follow me then generally that's wonderful but it's not the reason i do it. i am working on a t

but they are doing cool stuff with longform text. vine is doing novel stuff with video.ly: what about facebook and twitter? do you consider them competition? david: i mean, we are all kind of vying for attention, but i think it is a very different kinds of attention. we have found our spot in the big internet. in this big ecosystem right now. the stuff you go to see on facebook and twitter is created by people you know or celebrities you wish you knew. they are about people. tumblr on the other hand is a little bit more like your tv. it's not about people you know, it is about the stuff you love. emily: buzzfeed? david: buzzfeed is cool. jonah is brilliant. they are making great stuff, and using tumblr to make great stuff. i was they would run it on top of tumblr. emily: there has never been a $10 billion tech company coming out of new york. why not? ♪ emily: how is your life different now that you have sold your company for a billion dollars? you're still just not even 30 years old. what do you like to do when you just want to act your age? david: when it's not tumblr t

the longform possibilities are limitless. the shortform possibilities are limitless. mean, think about ferguson, or occupy central, or the plane in the hudson as now being a live broadcast. i think that the next several years ahead of us with that kind of capability is going to be extraordinary, super fun, and develop all sorts of new mediums for performers, for shows, for content. i really do think it is going to change the entire media landscape. emily: by some measures -- one measure, monthly active users -- instagram is bigger than twitter. why should wall street believe this isn't a plateau? dick: i think for the same reason that we all inside the company believe in the future of twitter. that the world will be a better place when everybody is on twitter. emily: five product heads in five years since you have been ceo. why is it hard to find a product head for twitter -- or the right product head? dick: i don't think that -- it is very important to me to always be thinking about whether this is the right team for the company right now. and i tell my managers all

. >> and any creative endeavor, particularly when your writing longform fiction things go through iterations whether it's a working title, a different take, ii believe that to kill a mockingbird went through three different voices,, first-person, 3rd person, and what we get is a combination of the two with jean louise in her 30s looking back and filling us in on things that a nine -year-old scout could not have known just to make it clear. as aa civil rights turmoil, and she tells the story looking back. >> a nice lazy way. she takes trained home and is back home in this house. she reminisces with her father who is elderly now about those bygone days. >> but go set a watchmen comes from a scene in mockingbird which is atticus outside the courthouse. >> the watchmen standing guard to protect his client from the mob who shows up. so the editing process, which was extensive and took more than a year or two. >> more than two. >> a lot of work, editor stole your best voice, this precocious little immediacy touch and it has the nice trick, about the korean war but it was actually the vietnam war.