it ought to be alamming because the information is being copied into longitudenal and permanent datais that may be repurposed where you contribute the information for one reason and subsequent to that other uses become possible and the purposes. >> so we have something from one of our followers here, joel polunesky says parents and kids should own the data but schools, school district should use it to assess school performance and vendors to manage their services. if kids and parents owned the data tus point, do parents know when the data about their children is being shared with outside vendors? >> sure. so first of all, thank you for having me here and addressing this topic. it's timely because we are having this data conversation in all aspects of our life, not just in education. and, you know, schools in districts for decades have been collecting data about their students and they need to in order to help them learn, in order to give feedback to parents. and they have done a really good job of protecting privacy and security. the education technology that you discussed earlier ty