. >> reporter: lonnie edwards owns the dog agency. the name is a little misleading.sorts of animal stars of instagram. >> this is atticus the hedgehog. >> reporter: lonnie edwards has gotten atticus the hedgehog starring roles in instagram ad campaign for stainmaster carpet cleaner and olympus cameras. when each one of the 117,000 people who follow atticus logged on, they saw these pictures. >> he's camera shy. >> reporter: and stephanie zang and her hedgehog were in business. >> there are definitely a lost benefits to getting an agent. the biggest thing is the fact they can read over thonac r you and negotiate on your behalf. >> reporter: tens of thousands, sometimes hundreds of thousands, and sometimes more than a million people follow some of the animals whose pictures are posted on the social network. a popular animal becomes what's called a pet influencer. and few pets have as much influence as diddy kong and yeti kong, two monkeys from miami. gabriela katya and her boyfriend, matt crown, started posting pictures of their monkeys for their friends, and then the