do not look atat where the pucuk is, lookok at ere it is going. >> eveone has great ideas. thsecret sauce is ththe execution. onyou even say, capititalize your own expertise. ththis is counterintuitive to m. you also give the readeders ws to bui expertise if they do not have it. i ink if you do not have it, you have picked the wrong business. onthere is no monopoly knowledge. if you can learn as much as you can, then you become an expert inin that space. the s second part success, strategy, creating value inour product. do not comompete w with walmaron ur pricing, make your product so valuable tha custors will have to have it no matter r the pric gonew many companies ve out of business trying to compete with amazon or walmart? people spend money to get a desired result or they want ril and solved. ifif you f focus o on that aspeu can prove them with so much value where they are not worried about the money. a third part, persistence.. be productive. do not delegate, leverage accountability. >> delegation is telling people what to do and yelling at them when they do not do it